Hyomin Mini Album

Role: Art Director | SAA Creative Team Director: Jeffery Jin | Photography: JDZ Chung, Geembo

Art direction and design for K-Pop artist Hyomin’s third mini album “Allure.” Hyomin wanted to elevate herself as an artist and embody a more sophisticated, ownable style.
Working in collaboration with the artist herself and her agency team resulted in a successful album sale, Asian music chart “Top 10” entrance and positive feedback from fans.


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