Dokkaebier Packaging

Role: Art Direction, Graphic Design, Illustration
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On-going packaging design for San Francisco based craft beer brand. As a first craft beer brand to infuse Asian ingredients, the packaging showcases custom illustrations and icons to introduce and educate consumers of the different flavor profiles.

Experimental Brews feature white labels for a clean look synonymous to its “carte blanche” flavors. Core and rotational brews are color labels with unique design pulled from Korean traditional art and beer ingredients.

Limited edition brews showcase bespoke artwork that reflects both the cultural cause and unique flavors of the beer.

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Dokkaebier

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KiT Rebrand