Inspired by California’s nostalgic charm and relaxed lifestyle, Palos offers a welcoming escape from the city’s hustle. The branding features a handwritten logo and organic shapes inspired by Matisse’s cut-outs. A muted palette of dark green, steel, and white is paired with vibrant retro-inspired accents. Handwritten text and illustrations add a personal, nostalgic touch capturing the owner’s childhood memories and laid-back spirit.